GET MORE CLIENTS
Social Media Best Practices
Crafting a Language that SPEAKS to your ideal client:
1. Does it inspire your client avatar to ask questions and to take action?
2. Is it conversational?
3. Does it tell the client avatar who you are and how you can help them?
4. Does it have a call to action?
5. Does the client avatar know what to do next after they read your marketing messages?
6. Does it flow?
7. Meaning are your marketing messages an interruption to your client’s avatar’s day or will
they read it and automatically feel that you have something of value that will help them
achieve their goals or make their life easier?
BONUS: Onboarding Procedures and Processes
What happens once a prospective client comes to you for service? Do you have a new client
on-boarding process where you take time to gather information from them, understand their
needs, set up their services, take payment, educate them, get the proper signatures and
information needed to conduct business? Write out your onboarding process. If you don’t have
one, I suggest that you create it. You can also check out our digital course that details exactly how
to establish and fine tune your onboarding procedures for new clients.
Determining which Social Media Platforms to use:
Where does your ideal client hang out? This is where you should market to them. Is it Facebook,
Twitter, Instagram, YouTube, Pinterest, Linked In, Google Plus?
Once you determine which platform your ideal client is on, choose no more than 2 where you will
invest most of your time.
● Create accounts on those platforms using your business name and information
● Establish social media goals and purpose (i.e. increase social media presence in 3 months,
generate 10 new leads per month, etc).
● Promote your social media pages. On any advertising or email messages you send to
prospective clients, include links to your social media profiles
Scheduling Social Media Content:
Craft and schedule marketing messages on your social media pages using www.recurpost.com.
This is a free tool you can use to automatically recycle content on your social media platforms. I
advise posting on average 3 to 4 times per day. Divide your content so it’s not just sales messages.
A good rule of thumb is 70% inspirational, 20% informational and 10% promotions.
Use www.canva.com to design your picture posts. When posting online always provide your
website at the end of each message or a similar CTA (Call to Action). This will make it easy for your
ideal client to connect with you.
CALL TO ACTIONS:
Don’t assume that your client will know what to do. Tell them kindly what action you want them to
For example, Free Tax Consultation, Click the link to schedule your appointment today, free offer
Always tell your client how to do something and where to find the information to do it.
Example, Video sells! When you are recording your live stream and video, tell your client they can
find the link to book their free consultation in the comments section of the video.
If you are offering a free opt-in or coupon let them know they can gain access to it on your website.
Take the time to acknowledge every client that messages you.
How will you follow up with clients to get feedback after your product or service has been
delivered? Will you give them a personal phone call and ask them 20 questions, or will you send
out a survey? What does that process look like for you and your business?
Best Practices for Social Media Engagement.
Your marketing should be authentic, engaging, and highly personalized
1. You need to make a name for your business and be visible on these internet streets. One of
the best things you can do for your business is make yourself “Google-Official”. Sign up for
a FREE Google Business Listing and start having your family, friends, and your previous
clients leave you a review.
2. Connect with 20 or more new people on social media every week.
Make sure that you are always finding a way to communicate with prospective client
avatars about who you are. After rapport has been built, ask them if they know of anyone
who could benefit from your products or services. Do not ask them directly. Lead with,
who do you know? A person is more inclined to speak up if they don’t feel pressured.
3. Create opt-ins for your ideal clients to get their email address and build your email list.
Once you have your ideal client’s email address, you can speak to them where they hang
out the most, in their inbox. To learn more about how email marketing can benefit you
check out this blogpost, 5 ways to triple your prospects using email marketing. We
recommend Convertkit(http://bit.ly/RISECONVERTKIT) you can create landing pages for
your opt-ins that are professional, quick, and easy to design.
4. Send out surveys to your potential client avatars and clients who you have already done
business with. Pay close attention to the language that they use when responding to you.
Use their language to design future products and services. Ask them what their burning
questions are and request that are candid when responding to how they felt about the
customer service experience.
5. Position yourself as an expert in FB Groups. Follow threads the respond to people’s
questions consistently. You will be known for a subject matter expert. People will
automatically start inboxing you questions and want to connect with you.
6. People buy results. As you market your service be sure to use testimonials as social proof.
Once prospective clients see what you can do they will be more likely to use your service